OneKynd
Year
2026
Client
OneKynd
Service
Brand Identity
The brand gained a cohesive visual language free of typical fitness tropes, radiating a sense of community and support.
© OneKynd
Goal
Create an identity for OneKynd, an activewear brand promoting inclusion, consistency, and self-care over aggressive fitness.
Solution
Designed a logo system where circles symbolize diverse people and their journeys. Created a primary mark, a wordmark, a submark, and an embroidery variation. Selected a calming color palette and typography.
Omana