Mirakuru

Brand Identity

Brand Identity

Year

'25

Client

Mirakuru

Service

Visual Identity

The resulting visual system successfully communicated the brand's cultural heritage and elegant simplicity, ensuring a premium presence in the beauty market.

© Mirakuru

Goal

To create a minimalistic brand identity and packaging design for Mirakuru, a Japanese skincare brand blending traditional botanicals with modern science.

Solution

I designed a clean, symbolic logo where the letter 'M' represents the horizon and the circle above it signifies the rising sun. This conceptual approach was extended into the product packaging to reflect the brand's natural, radiant ethos.